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What a Client Actually Buys

A candid note on fees, value and the cost of thinking

Sanjana Tyagi9 December 20246 min

A design fee is often presented as a percentage, which is a convenient way of avoiding the question. What follows is an attempt to answer it properly.

Most of it is thinking

On a typical residential commission, roughly sixty percent of our hours are spent before anything is drawn that a client will ever see. Surveys, sun studies, adjacency testing, three plans that were wrong and one that was not.

A further twenty-five percent is documentation — the 1:5 details, the schedules, the tender packs. This is the least glamorous work we do and the single largest determinant of whether the finished room is good.

You are not buying a scheme. You are buying the eleven schemes we discarded to arrive at it.

On procurement margin

We take a stated percentage on procured value and share every supplier invoice at cost. Undisclosed margin is common in this industry and we think it corrodes the relationship it depends on.

The studio worktable with samples and drawings
The material library, Marylebone.

A client who understands where their money goes asks better questions, and better questions make better buildings.

Written by

Sanjana Tyagi

Filed under Studio Stories on 9 December 2024.

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